The Law Of Market Failure Most New Products Will Fail In The Market, Even If Competently ExecutedUsing His Experience At Google, His Remarkable Success As An Entrepreneur And Consultant, And Insights From His Lectures At Stanford University And Google, Alberto Savoia S The Right It Offers An Unparalleled Approach To Beating The Beast That Is Market FailureMillions Of People Around The World Are Working Hard To Bring To Life New Ideas Some Of These Ideas Will Turn Out To Be Stunning Successes That Will Have A Major Impact On Our World And Our Culture The Next Google, The Next Polio Vaccine, The Next Harry Potter, The Next Red Cross, The Next Ford Mustang Others Will Be Smaller, Personal But No Less Meaningful, Successes A Little Restaurant That Becomes A Neighborhood Favorite, A Biography That Does Not Make The Best Seller List But Tells An Important Story, A Local Nonprofit To Care For Abandoned Pets At This Very Same Moment, Another Group Of People Is Working Equally Hard To Develop New Ideas That, When Launched, Will Fail Some Of Them Will Fail Spectacularly And Publicly Like New Coke, The Movie John Carter, Or The Ford Edsel Others Will Be Smaller, Private, But No Less Painful Failures A Home Based Business That Never Takes Off, A Children S Book That Neither Publishers Nor Children Have Any Interest In, A Charity For A Cause That Too Few People Care Enough AboutIf You Are Currently Working To Develop A New Idea, Whether On Your Own Or As Part Of A Team, Which Group Are You In Most People Believe That They Either Are, Or Will Be, In The First Group The Group Whose Ideas Will Be Successful All They Have To Do Is Work Hard And Execute Well Unfortunately, We Know That This Cannot Be The Case The Law Of Market Failure Tells Us That Up ToPercent Of Most New Products, Services, Businesses, And Initiatives Will Fail Soon After They Are Launched Regardless Of How Promising They Sound, How Much We Commit To Them, Or How Well We Execute Them This Is A Hard Fact To Accept We Believe That Other People Fail Because They Don T Know What They Are Doing Somehow, We Believe That This Does Not Apply To Us And To Our Idea Especially If We Ve Experienced Victories In The PastFilled With Detailed Case Studies, A Lesson On Creating Your Own Hard Data, A Strategy For Market Engagement, And An Introduction To The Concept Of A Pretotype Not A Prototype , The Right It Is A Groundbreaking, Entertaining, And Highly Practical Book Delivers A Proven Formula For Turning Ideas, Products, Services, And Businesses Into Successful EndeavorsAs Alberto Writes, Make Sure You Are Building The Right It Before You Build It Right This book is narrowly focused on finding the best possible ideas for starting a business, based on whether the market will accept the underlying premise of the business The intent is to collect good, solid data within a short period of time and at low cost, so that you can quickly explore an idea and decide whether to proceed The concepts discussed are truly excellent, and show how to research new ideas at minimal cost, both in terms of money and time A really indispensable book for anyone getting ready to start up a new business.
The Right It, is arguable the most important book for Product Managers to read to understand how to test and validate their ideas before building them using real code.
The content is so compelling that once I finished the book, I immediately read it again Organizations could take immense lessons on how to quickly and cheaply understand if ideas will work before investing hundreds of thousands in them Absolutely required reading for entrepreneurs and Product Managers.
Factual, practical, logical Very actionable and easy to do steps that will be critical for starting any idea or product Also learned a few important market principles.
Highly recommend this book to anyone who has a business idea that involves significant risk Are you wondering will people buy this This book helps you find out.
Instead of investing significant sums of money into a full product or even a prototype, the author advocates to make a pretotype to test on the market and collect fast and cheap feedback on if people buy it This should reduce risk on your way to fully developing your idea and answering will it be worth the investment Alberto Savoia succinctly outlines a practical approach including formulating your Market Engagement hypothesis, and thespecific XYZ hypothesis, and finally the testable xyz hypothesis.
I have already used this in practice, and I advise you to do the same don t miss The Right It Best regards,Mark A Jansen